According to the Lumina Foundation, 38% of today’s students have competing obligations and are less likely to finish college. When class registration approaches each term, this means that finding and scheduling classes can be a difficult task for our busy students, and it also often creates a heavy load for institutions. What if there was a way to eliminate scheduling headaches for both students and institutions? What if this solution not only optimized the student’s academic journey but also promoted student persistence at the same time? Harper College discovered a way to do just that and unlocked $120k in the process — within one short semester.
Identifying Opportunities to better serve students
Harper College, a 2 year institution located in Illinois, used their student success platform to find actionable insights for their student populations. When they launched Civitas Learning in November 2017, they had a short window of time to identify opportunities to engage students. They started by looking at emerging student trends to create an action plan to help their currently enrolled students before spring class registration ended.
They took a deeper dive into this particular subset of students to identify if anything actionable stood out. One of the most predictive variables for this group was the “Average number of credits attempted per term”. Students who took less than 5.14 credit hours were significantly less likely to persist. With this information, Harper College recognized that by encouraging those who fell below this credit threshold to take one more course — or at least 5 credit hours — they could create a noticeable difference in persistence.
Personalizing Outreach to Schedule One More Course
Once Harper College uncovered this insight, they took immediate action and mapped out a simple plan with the help of their Student Communication Manager. A personalized nudge went out to 2,036 students in good standing who were registered for the term, but had less than 6 credits for the spring 2018 term, which meant these students still had enough time to take action and add another course.
Using templates available in the Nudge Hub, they implemented a nudge campaign for these 2,036 part-time students to encourage them to add just one more course. They embedded a link to their academic planning solution which simplified the call to action for students. Since the tool automatically generates schedules based on student inputs, it meant they could find a schedule that could accomodate an additional course.
After sending just one nudge two weeks prior to the start of the spring semester, they were able to encourage 199 students to moderately increase their course load, resulting in additional 289 courses taken total! For Harper College that resulted in a 1 percentage point lift in students taking 7 or more credit hours compared to the previous year, and an additional 898 credit hours — or almost $120,000 dollars in tuition revenue.
Watch the video to find out how Harper College streamlined their students’ experience, identified a new opportunity to support students, and used a class registration tool to simplify their student’s scheduling.