Playing the Game: Working Together to Advance the Creative Economy

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gotgame Are you playing? In the creative economy that is. More and more, state by state, nation by nation, the conversation is turning to the importance of education and the creative economy. We’ve talked about it at length in this blog, and others are buzzing and building around the same topic nationally and internationally. Most recently, I had the chance to speak to the California Community College Statewide Economic Development Advisory Committee on new generations of learning. The most interesting part of the engagement was seeing the laser focus on their role in the creative economy. For example, we had a fascinating presentation by the folks leading the Multimedia and Entertainment Initiative for the state. It’s an inspiring community of practice, bringing together programs to advance the creative economy, inspire creative program development within education, and build a strong network of interested and inspiring institutions taking on this work. Having worked with educators across K-12, community colleges, and universities interested in both reaching and teaching with creative economy strategies, this is the kind of community of practice that will drive change. I often encourage educators to read Got Game: How the Gamer Generation is Reshaping Business Forever and begin to expand their use of creative outreach and engagement of students. But one of the most common refrains is: who is doing this work? Where can I find models? Check out the California MEI work at to learn more, join forces, and start to play. Let’s see what we can create together.

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