Insight and Action Analytics: Three Case Studies to Consider


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A journal article from Civitas Learning by Dr. Mark David Milliron, Laura Malcolm & David Kil

|  RPA Journal | Research & Practice in Assessment has published its recent issue (Volume 9: Winter 2014) to collaboratively address the question, “What is the role of big data and learning analytics in higher education assessment?” Civitas Learning Chief Learning Officer and Co-Founder Mark David Milliron collaborated with Vice President of Product Laura Malcolm and Chief Data Scientist David Kil to contribute an article to this issue. Read below, then click through to access the full article from RPA Journal. To download this article follow this link. To view the complete Winter 2014 RPA Journal, view the issue as a digital flipbook, or download the full issue as a PDF. Graphic courtesy of RPA Journal.

Insight & Action Analytics: Three Case Studies to Consider


Civitas Learning was conceived as a community of practice, bringing together forward–thinking leaders from diverse higher education institutions to leverage insight and action analytics in their ongoing efforts to help students learn well and finish strong. We define insight and action analytics as drawing, federating, and analyzing data from different sources (e.g., ERP, LMS, CRM) at a given institution to produce deep predictive flow models of student progression and completion coupled with applications (apps) that take these data and bring them to advisors, students, faculty, and administrators in highly consumable/useable ways. Through three case studies, this article provides a closer look at this iterative work unfolding in diverse institutions, addressing diverse student success challenges, and achieving significant positive results on student progression. The article underscores a key finding: there is not a one-size-fits-all predictive model for higher education institutions. We conclude with a discussion of key findings from these cases and observations to inform future work.



Dr. Mark Milliron

Dr. Milliron is an award-winning leader, author, speaker, and consultant who has worked in universities, community colleges, foundations, corporations, and associations across the U.S. As Chief Learning Officer and Co-Founder of Civitas Learning, he focuses on a wide range of activities for the company, from shaping product development to engaging the education community in leading research projects.

Laura Malcolm

As Vice President of Product Management at Civitas Learning, Malcolm drives the product vision and user-interface design. She is a two-time CODiE Award recipient for product design and has ten years in executive leadership roles directing the design and development of innovative educational technology. She began her career as a high school teacher.

David Kil

Dave is the Chief Data Scientist at Civitas Learning overseeing the development of insight and action analytics, leveraging salient concepts from multiple disciplines. Prior to joining Civitas, Dave was the Chief Scientist at Humana, building predictive models and outcomes analytics algorithms that fed into the corporate insight engine. He is widely published and holds 9 U.S. and international patents.

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