Higher education professionals from across Florida recently met for two days to network and plan for student support and initiatives. Representatives from Daytona State College, Florida Atlantic University (FAU), Florida International University (FIU), Saint Leo University, as well as Civitas Learning team members, were hosted by the University of South Florida (USF) in Tampa. The first day of the workshop focused on partners networking with and learning from one another. The participating schools presented on different successes and outcomes using Civitas Learning solutions. These ranged from gaining insight into a new at-risk student group, to running a nudge campaign, to strategies for driving successful tool adoption and change management.
Sharing the Impact of Outcomes and InsightsDaytona State implemented a nudge campaign for about 9,000 unenrolled students encouraging them to register. Not only did they achieve a 40% open rate by the end of the first week, but as a result of the campaign, 18% of the targeted students met with an advisor after receiving the communications and 20% had registered for a future term at the time of the workshop. Another nudging initiative shared was FIU’s campaign for successful part-time, online learners, that encouraged them to take one more course. FAU talked about their work with Impact, which they used to determine if and how students benefit from their “Major KnOWLedge” online resource for career planning. The resulting data—showing an overall increase of eight percentage points in the persistence of participating students—is being used to improve services to subpopulations of students for whom the career planning support is most beneficial. It is also being used to help academic leaders across the institution understand how Impact can support ongoing improvement efforts. In addition, both St. Petersburg and USF shared stories around the processes they are using to integrate Inspire into their advisors’ day-to-day work and to increase and ensure adoption of the product by staff working to support students.
Identifying Students in NeedOn the second day of the workshop, teams from the participating institutions came together to develop a nudge campaign for a high priority student group. USF developed a campaign to engage their undergraduate, degree-seeking male students, for example, and several worked on campaigns targeting online students. The teams started their campaign planning by diving into Illume to learn more about their priority student group. Working with a Civitas Learning facilitator, each group pursued answers to questions such as:
- What is the expected persistence of the student group?
- How does their expected persistence differ from similar students?
- What do the Powerful Predictors tell us about how to close the gap between the targeted group and other similar students who are persisting at higher rates?
- How many students in the group are in the Very Low, Low, and Moderate persistence “buckets” in Illume?